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MEMBER BENEFITS
Decorators Alliance of North America (DANA) is an organization that supports professionals in the home
fashion industry. The goal of the alliance is
to provide members with opportunities to enhance their expert status through continuing
education, certification programs, networking and mastermind groups, and interactive
forums. Members enjoy significant and
broad-based benefits including:
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Enhanced credibility
through professional certification.
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Greater purchasing
power with major supply partners.
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Research on the
latest decorating and design trends, developments, and topics.
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Marketing support,
resources, and tools.
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Preferred pricing on
state-of-the-art professional development courses and workshops conducted by industry
experts and thought leaders.
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Up-to-date
information regarding regulation impacting our industry.
As the
industry becomes more competitive, it is essential to join forces and ensure that home
fashion professionals are represented. DANA is the first organization of its kind to provide an opportunity
for a voice for professionals in the decorating community.
2008 BENEFITS
Continuing Education
Decorators' Alliance members are entitled to discounted rates on all classes sponsored by Decorators' Alliance of North America. Teleclasses and webinars are held monthly. For a schedule of classes, see the Continuing
Education page.
Coupons and Discount Cards
Members receive discounts and coupons towards DANA partner companies, as well as colossal savings on DANA products.
Tremendous Savings on DANA's Education Subscription Plan (ESP)
A powerful educational subscription including:
- weekly teleseminars and/or webinars
- guest experts
- monthly interviews with wildly successful decorators
- annual industry trends
Access into Kirkland's Home Designer Advantage Program
DANA members are eligible to receive discounts at all Kirkland's Home retail stores.
Exclusive To-The-Trade Only Benefits at Ballard Designs
Ballard Designs offers DANA members 10 - 20% off merchandise, a complimentary presentation binder
(designed especially for the trade), upgraded shipping, and personalized service.
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Free Fabric Book Samples
DANA members receive free fabric books and an instant wholesale account.
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Certification Opportunities
Members of DANA have the opportunity to enhance their professional credibility and status
through certification. Through successful completion of a comprehensive exam,
members can earn the title of Certified Professional
Decorator
Free Website DOMAIN
NAME registration
PLUS discounts on website design and hosting
Entrance Eligibility Into
AWC Buying Network and Join at a Reduced Rate
Save hundreds, even thousands per year on fabrics, trims, and custom workroom products. This is a major competitive advantage for you.
Free Wireless Credit
Card Terminal
Swipe credit cards right in your clients' homes with your free portable credit card
processor
Get Listed
...in our Decorator Directory for more web exposure. Your business and contact
information appears where consumers can find you
Use of DANA
appellation and logo
Professional members are entitled to use the DANA designation as a hallmark of professionalism

Use of DANA Logo "Certified Professional Decorator" for all EXAM CERTIFIED DANA Members
Members who have passed the DANA Certified Professional Decorator Exam are entitled to use the DANA CPD appellation as a hallmark of professionalism.
Members-Only Forum
Share resources with your fellow decorators, ask advice, enjoy networking opportunities
Free Quarterly
Newsletter
Each quarter, you receive that season's decorating trends, industry news, information on the newest
products, and stories about our members
Decorator Spotlight
Opportunities
Gain credentials and visibility by being highlighted on DANA's home
page.
Annual Decorating
Award Opportunities
Become an international award-winning decorator!
25% Off Annual DANA
Conferences and Tabletop Shows
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