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Membership in DANA provides
decorators with a wealth of resources and a connection to a larger body of
professionals. FREE monthly tele-classes put you way ahead in both personal and
professional development, and help you to make more money in your business while
having more free time. Your DANA membership is rich with benefits you can really
use to improve your business.
As a member of DANA, you get:
 Professional
affiliation that you can be proud of
Designers
and decorators who are members of DANA adhere to a strong code of ethics.
Clients and prospects respect decorators committed to professional and honorable
standards.
The
opportunity to become a Certified Professional Decorator (CPD)
DANA is
the only organization offering the CPD designation. When you choose to take your
CPD exam, you are provided with a comprehensive 3-part manual covering in-depth
details of all areas of interior decorating, including best business and
marketing practices.
FREE Monthly
continuing education courses
These
monthly tele-classes are provided with your DANA membership - at no extra
charge – and include interviews and classes with experts in all areas of
business and personal development. Topics are designed to inspire and motivate
you, provide new ideas and resources, reveal the latest profitable niches in the
design industry, keep you up to date with important issues affecting our
industry, and show you new ways to attract more clients, get more done, simplify
your life, and grow your design business to the next level.
Quarterly
DANA e-newsletter, DANA DESIGN DIRECTIONS
Increase your level of professionalism, and keep up
with industry news and events with our DANA quarterly news called DANA DESIGN
DIRECTIONS which sent to you by email each quarter.
FREE
monthly ready-made content for your personal newsletter or blog
We know that busy decorators and designers find it
difficult to carve out the time to write a monthly newsletter or post weekly to
their blog. We also know that your newsletter is your most important marketing
tool of all-it connects you to your local prospects and clients and solidifies
your place in the industry.
That's why this ONE DANA BENEFIT IS WORTH THE ENTIRE MEMBERSHIP
PRICE! We have content for you in a fabulous monthly newsletter called DANA
HOMEOWNER NEWS. Just copy and paste the text and use it in your monthly
newsletter, or post a little bit of the monthly news each week on your blog. You
can use all of the written content (but you must use them with your own graphics
and photos). You do not have to cite the reference as long as you don't claim
authorship. Your customers will think you are just fabulous (and we know that
you are). Keep your clients updated with great design news, decorating tips,
color FYI, and news
they can use each and every month through your own interior decorating
newsletter. This is all FREE with your DANA
membership!
PLUS, for a monthly fee, you can upgrade to
an optional FULL-SERVICE, PRE-MADE SENT OUT FOR YOU Newsletter with
decorating photos, formatting, your own logo, and everything done for you--we
will even send it out to your list from YOUR email address! All you have to do
is sign up.
There is no set up or processing fee, and only a
monthly charge of 75.00 to have us do for you all of the planning, the writing,
the work, the formatting, the picture gathering, and the hassle of sending out a
monthly newsletter on time. This is an optional upgrade, and you can choose to
simply copy and paste the FREE content, or participate in the upgrade of having
it ALL done for you each month!
News
& education from the Interior Design Protection Council (IDPC)
IDPC is a national, non-partisan organization
developed to protect designers and decorators from unjust laws that can put you
out of business. DANA is a sponsor of IDPC, which allows you to participate in
the political processes that affect our industry. Part of your DANA membership
fee is invested directly into procedures that actively influence legislation
essential to protect the livelihood of our members. The stronger our Alliance
is, the more protection we have from anti-competitive and unnecessary interior
design regulation.
Listing in DANA’s
"FIND A DECORATOR"
online member directory
Potential
clients are searching on the Internet to find qualified decorators in their
area. You will create more awareness of your design business and attract your
ideal clients by being included in the Decorators’ Alliance “Find a Decorator”
directory. As a DANA member, you can promote your website, contact information,
specialty / niche, and also include a promotional paragraph about why prospects
should contact you. Part of your membership dollars is invested directly into
specific search engine optimization programs. Our goal is to create
more awareness of our members so that YOUR company gets in
front of more homeowners who are searching for your type of services.
Discounts
on products & programs
from the industry’s leading business gurus & vendors
An extra
perk for being a DANA member is that many
companies, authors, teachers, and suppliers offer us specials on items like
samples, fabrics, books, and classes. DANA
Partners, which include vendors, authors, teachers, and suppliers, offer you
special promotions for a minimum of 15% off the regular price, and most give 20%
off or more!. These offers are
listed in the PARTNERS area of the DANA website. Whenever we are
offered a DANA special, we pass on the information to you. When you contact a
partner for the special, you will give them your DANA member number or
last name to get your
discount.
Access
to the DANA E-Library, with big discounts on digital products
& business tools
DANA
members get a 20% discount on ALL of the products available for purchase
in the DANA E-Library, and some products have an even greater discount.
This includes an array of digital products, e-books, online courses, and
downloadable business tools to help you increase profits and free up your time.
Opportunity
to be featured in the DANA
DECORATOR
SPOTLIGHT
We want
to tell the world about what you do in the DANA Decorator Spotlight. You can
share with others about your business, what you do that is special, your unique
business philosophy, and what you are especially passionate about.
Nominate yourself or a DANA colleague. Print your spotlight page to share it
with clients as we brag on your skills and accomplishments.
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